COMPANIES I'VE WORKED WITH
My Work
Lanefinder - Unbreaking the Trucking Industry
Motion Graphic Design - Storyboarding - Illustration - Videography Brand Design - Swag Design
Lanefinder is a premium job platform exclusively for truckers. The mission is simple: to connect drivers with the jobs they desire seamlessly. With a focus on transparency and user-friendly technology, Lanefinder empowers truckers to make informed career decisions without compromise. In just two years, Lanefinder has become a force to be reckoned with in the industry, boasting over 5,000 job listings and a growing community of 7,000+ satisfied users.
Visit the link: Lanefinder
Swag Design
I collaborated with Swag.com to design swag boxes for Lanefinder's brand marketing campaign, targeting new drivers. Additionally, I created swag boxes for Influencer Marketing, overseeing the design process, communication with Swag.com, management approval, and dispatch coordination to drivers and influencers.
Social Media Marketing
As part of the marketing team, I collaborated directly with the sales team to generate leads through social media marketing. This entailed brainstorming and implementing customized advertising strategies on Instagram, Facebook, and LinkedIn to increase engagement and improve brand visibility.
Animations and Videography
As the sole motion designer on the team, I had the opportunity to work on various video projects, including promotional videos, explainer videos, live streams, shooting videos for website and marketing purposes, and managing post-production processes to ensure timely delivery.
Some snippets from the shoots and live streams.
Lanefinder/YouCruit Help Center
Implemented a comprehensive 101 helpdesk video course for the ATS Platform YouCruit, aiding carriers in seamlessly hiring drivers. Despite tight time constraints, the project was successfully completed and received commendation from the CEO for fulfilling the assigned responsibility.
Visit the link: YouCruit 101
Lanefinder Slide Deck
I collaborated with the Art Director to develop visually captivating slide decks that align with Lanefinder's brand identity. This ensured seamless communication of the company's values and objectives through cohesive design.
Motive (Previously KeepTruckin)
Motion Graphic Design - Storyboarding - Illustration - Brand Design - UI Design
Motive (previously known as KeepTruckin) is a prominent provider of fleet management solutions for trucking companies and drivers. Their comprehensive offerings include electronic logging devices (ELDs), GPS tracking, vehicle inspection reports, and AI dashcams. With integrated fleet management systems and hardware, they empower fleets to enhance safety, compliance, and productivity.
Visit the link: Motive
Sizzle Reels
From 2019 to 2022, I was involved in several product launches at KeepTruckin, including Fuel Hub, Smart Loadboard, Safety Hub, AI Dashcam 2.0, and Command Center. My role involved creating sizzle reels for these launches as part of the marketing campaigns.
Social Media Marketing
Designed static social media posts and animated GIFs for social media marketing as part of brand promotion. Collaborating with the design and marketing teams was always enjoyable, as we brainstormed creative ideas to ensure KeepTruckin's presence in our clients' social media timelines.
Micro Interactions
Working on micro-interactions for the KeepTruckin Carrier app was a valuable learning experience. Collaborating closely with the mobile app development team, our focus was on enhancing user experience. We ensured seamless animations to make the app more interactive and user-friendly.
Pendo Notifications
Designing Pendo notifications was enjoyable. I learned to focus solely on essential information, abstracting unnecessary graphics, and animating them to provide users with an easy-to-understand onboarding experience for new features introduced on the KeepTruckin Dashboard.